4/16/2025 12:42:06 PM CMO Series EP171 - Wendy Bernero of Yate Collaborative on Igniting Your Cross-Selling by Delivering Client Value By James Barclay Charlotte Knight Dionne Cole Every law firm strives to achieve year-on-year profitable revenue growth. As the industry continues to grow more competitive, firms are...
4/10/2025 8:15:39 AM How CrossPitch AI Helps Professional Services Firms Overcome Cross-Selling Challenges By Connor Kinnear Charlotte Knight Cross-selling is a valuable strategy for driving revenue growth in professional services firms, but it’s often easier said than done. Two...
4/8/2025 1:03:51 PM Episode 10 - CMO Series Digital Masterclass: Gareth Osborne and John Riley on How to Build Seamless Client Experiences By Charlotte Knight Dionne Cole Top-tier client experience is essential for law firms to stand out in a busy market. By prioritising usability and aligning with client...
4/7/2025 9:52:14 AM Iterative development: Why building bit by bit beats grand reveals By Mike Chapman The old way of building digital products is broken. You know the drill – months of requirements gathering, massive specification...
4/3/2025 1:54:38 PM Getting the interview process nailed. By George Robinson According to a survey I looked at recently (which admittedly comes from 2023 but I imagine this stat continues to get worse over time),...
4/2/2025 12:06:29 PM CMO Series EP170 - Paige Pierce and Tiffani Mowry on Winning as a Solo Marketer By Alistair Bone Charlotte Knight Dionne Cole In smaller to mid-sized firms, the marketing function can sometimes fall on the shoulders of just one person. In today’s episode of the...
4/1/2025 10:41:47 AM Technical firepower with a human touch: Why your digital partner shouldn't make you dependent By Mike Chapman Let's be honest about what usually happens in technical partnerships. You hire experts because you need specialised skills. They arrive,...
4/1/2025 10:34:14 AM Passle’s Impact: Our Commitment to Giving Back By Charlotte Knight We’re committed to making a meaningful difference to both our planet and the communities we serve. To give you a glimpse into our values,...
3/27/2025 11:33:03 AM Rainmakers: EP3 - Brinsley Dresden and Geraint Lloyd-Taylor of Lewis Silkin on Leveraging Thought Leadership to Build Personal and Practice Brands By Olivia Backon Charlotte Knight Thought leadership has become an essential strategy for professional services marketers, and it's even more powerful when driven by the...
3/27/2025 9:11:33 AM PRODUCT UPDATE FOR MOBILE: What's new from Passle? By Abigail Taylor Ruth Nossek Our latest mobile app sprint, named 'Laika' after the first dog in space, introduces a range of updates to improve your experience....
3/25/2025 2:38:07 PM CMO Series Live 2025: An Exclusive Preview with Natasha Sandamas By Natasha Sandamas Charlotte Knight Dionne Cole CMO Series Live is back! After a hugely successful sell-out event last year in New York, we're excited to return to the Big Apple for the...
3/19/2025 11:21:06 AM Get DMCC Ready: Yet another ASA ruling on pricing claims. Has the penny dropped? By Geraint Lloyd-Taylor Jen Dinmore Fleur Chenevix-Trench Alex Meloy +1 more... Show less As we get closer to the consumer rules in the DMCC Act coming into force, the ASA has issued another ruling illustrating how important it...
3/18/2025 3:33:14 PM CMO Series EP169 - Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing By Will Eke Charlotte Knight Dionne Cole Creating deep connections with clients can lead to new opportunities for law firms to gain a greater understanding of their goals. In...
3/11/2025 3:31:21 PM PRODUCT UPDATE: What's new from Passle? By Abigail Taylor Ruth Nossek Our latest sprint is named after the rum ‘Kraken’. In this sprint, we focused on improving statistics and feedback, updates to the...
3/6/2025 10:20:21 AM CMO Series REPRESENTS - Part 2: Accelerating Gender Equality in Professional Services Marketing By Charlotte Knight Dionne Cole In our second special episode to mark International Women's Day 2025, we catch up with inspiring women paving the way in professional...
3/5/2025 3:19:14 PM Driving Growth In Professional Service Firms- Mastering AI, A Panel Discussion With A&O Shearman & The Role Of Data In Content By Dan Washington Will Eke Charles Cousins The final three sessions of MRM’s dynamic morning event in London featured a deep dive into The Role of AI in Digital Experience (DXP),...