Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm’s expertise and strengthens...

Kelsey Piper is a writer for Vox, who challenged AI to work out where a photo of her kid flying a kite on a beach was taken? AI was able...

AI is being leveraged in professional services marketing at a rapid rate, yet there are limited examples of successful adoption.  In this...

Showing your expertise through thought leadership is powerful. It can lead to new clients, stronger relationships, or unlock your next...

Here's the uncomfortable truth about conversion optimisation that most "growth hackers" won't tell you. The industry is obsessed with...

The LMA Annual Conference in DC last week was a wonderful celebration of our fabulous community in legal marketing. 1,400+ attendees from...

Last week, LMA 2025 in Washington, D.C., was jam-packed with phenomenal sessions and speakers. I was lucky enough to tune into a session,...

In a market where legal work is more specialized than ever and clients expect seamless, high-level expertise across disciplines, law...

If there was one unifying message at LMA25, it’s this: business development in the legal industry is no longer a support function, it’s a...

The last morning of the 2025 LMA event in Washington DC started with the always entertaining GC panel.  The panel was chaired by...

Although many marketing and business development leaders are familiar with the Activator research, this excellent session — delivered by...

We're revisiting standout episodes from the CMO Series Podcast exploring the role of AI in reshaping professional services marketing.  In...

The LMA annual conference 2025 kicked off a day earlier than normal this year, in the political melting pot of Washington D.C.  With...

One of the many high-quality sessions I was fortunate enough to attend at the 2025 LMA was titled; Aligning Digital Transformation with...

AI is quickly becoming a key player in marketing and business development strategies across firms, driving efficiencies and streamlining...

Our latest sprint is named after the Portuguese wine 'Vinho Verde'. In this sprint, we focused on improving author notifications, and...