5/13/2025 12:26:10 PM Episode 11 - CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership By Will Eke Charlotte Knight Dionne Cole Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm’s expertise and strengthens...
5/9/2025 2:23:29 PM The Art and Power of the AI Prompt By Adam Elgar Kelsey Piper is a writer for Vox, who challenged AI to work out where a photo of her kid flying a kite on a beach was taken? AI was able...
5/7/2025 2:45:54 PM CMO Series Podcast RE-RELEASE: Tracey Whyte on Getting The Most Out of AI in a Lean Marketing and BD team By Charlotte Knight Dionne Cole AI is being leveraged in professional services marketing at a rapid rate, yet there are limited examples of successful adoption. In this...
5/6/2025 11:42:08 AM An easy formula for lawyers starting or getting back into thought leadership By Samuel Page Showing your expertise through thought leadership is powerful. It can lead to new clients, stronger relationships, or unlock your next...
5/6/2025 8:51:25 AM Stop playing tricks: The CRO mindset that actually works By Mike Chapman Here's the uncomfortable truth about conversion optimisation that most "growth hackers" won't tell you. The industry is obsessed with...
5/2/2025 12:49:03 PM Legal Marketing Conference 2025 - highlights and summaries from across the community By James Barclay The LMA Annual Conference in DC last week was a wonderful celebration of our fabulous community in legal marketing. 1,400+ attendees from...
5/1/2025 8:57:00 PM LMA 2025 | Leveraging Client Feedback for Value Creation and Increased Revenue By Catie Anderson Last week, LMA 2025 in Washington, D.C., was jam-packed with phenomenal sessions and speakers. I was lucky enough to tune into a session,...
5/1/2025 6:49:08 PM LMA 2025 | The Biggest Missed Opportunity for Growth: Harnessing AI for Cross-Selling By James Barclay Yasmin Zand In a market where legal work is more specialized than ever and clients expect seamless, high-level expertise across disciplines, law...
5/1/2025 4:24:26 PM LMA 2025 | A Blueprint for Legal BD in the Age of Change By Alex Haidar If there was one unifying message at LMA25, it’s this: business development in the legal industry is no longer a support function, it’s a...
5/1/2025 9:43:54 AM LMA 2025 | The Anatomy Of A Successful Sales Pursuit: Insights From Clients By Will Eke James Barclay The last morning of the 2025 LMA event in Washington DC started with the always entertaining GC panel. The panel was chaired by...
4/30/2025 7:18:01 AM LMA 2025 | Using Activator Research to Drive Real World Results By Charles Cousins Alistair Bone Will Eke Although many marketing and business development leaders are familiar with the Activator research, this excellent session — delivered by...
4/29/2025 2:04:18 PM CMO Series Podcast RE-RELEASE: Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts By Charlotte Knight Dionne Cole We're revisiting standout episodes from the CMO Series Podcast exploring the role of AI in reshaping professional services marketing. In...
4/29/2025 8:38:09 AM LMA 2025 |Crafting Messages That Resonate: Lessons From Presidential Speechwriters on Connecting With Your Audience By Will Eke Charles Cousins The LMA annual conference 2025 kicked off a day earlier than normal this year, in the political melting pot of Washington D.C. With...
4/28/2025 9:00:29 PM LMA 2025 | Aligning Digital Transformation with Strategic Growth By Will Eke One of the many high-quality sessions I was fortunate enough to attend at the 2025 LMA was titled; Aligning Digital Transformation with...
4/23/2025 3:27:16 PM How to Collaborate with AI in Professional Services Marketing - Industry Insights By Charlotte Knight Dionne Cole AI is quickly becoming a key player in marketing and business development strategies across firms, driving efficiencies and streamlining...
4/23/2025 1:26:33 PM PRODUCT UPDATE: What's new from Passle? By Abigail Taylor Ruth Nossek Our latest sprint is named after the Portuguese wine 'Vinho Verde'. In this sprint, we focused on improving author notifications, and...