20 Nov, 2024 AI to be replacing teachers by 2029? By Ryan Glover No of course it won’t, but the use of AI is ever growing when it comes to optimising L&D outcomes. With use cases including knowledge...
20 Nov, 2024 CMO Series EP159 - Halina Kochanowicz of IPH on Why Legal Marketing Needs a Shake-Up: Lessons from a CCO By Will Eke Charlotte Knight Sonali Badul Looking beyond the legal marketing industry offers invaluable insights and fresh perspectives that can drive true innovation. In today’s...
19 Nov, 2024 Insights from the LMA New York General Counsel Forum: Building Effective Relationships with General Counsel By Ed Lovatt The LMA New York General Counsel Forum, hosted at Akin Gump, candidly discussed the evolving dynamics between General Counsel (GCs) and...
19 Nov, 2024 CMO Series Digital Masterclass LIVE: Sophie Bowkett of Bird & Bird on Building Infrastructure at Scale and a Bold Market Presence By Charles Cousins Charlotte Knight Samuel Page This week's special episode of the CMO Series Digital Masterclass was recorded live in London where Charles Cousins sat down with Sophie...
19 Nov, 2024 Legal Lift 2024: Win business by playing the long game, keeping in touch is not too hard! By James Barclay Last week, I had the pleasure of attending and sponsoring the Legal Lift event. David Ackert and his team at Pipeline Plus brought...
18 Nov, 2024 What decision-makers think about thought leadership in 2024. By Olivia Backon Looking back at 2024, thought leadership research has once again provided a range of insightful outcomes. Not only the success of thought...
12 Nov, 2024 EP 8 - CMO Series Digital Masterclass: Karen Wilcox on Building Online Success with a Lean Team By Charlotte Knight Building a world-class digital presence is often associated with big budgets and large teams. In this episode, we’re exploring how to...
06 Nov, 2024 CMO Series EP158 - Jeff Berardi’s 7 steps to better, more strategic thought leadership By Ed Lovatt Charlotte Knight Sonali Badul Thought leadership is essential to professional services marketing - it provides firms with a powerful platform to showcase their...
05 Nov, 2024 Double Trouble: two companies fined for predatory marketing tactics By Zahra Laher Isabella Byrne Last month, the Information Commissioners Office (ICO) issued a substantial fine of £120,000, to WerepairUK Ltd (Werepair) and Service...
29 Oct, 2024 Investors Take Note as US Latinos' Economic Output Reaches $3.6 Trillion By Jabier Arbeloa If the US economic output of Latinos were a country, it would rank as the fifth-largest economy globally, surpassing both India and the...
29 Oct, 2024 ASA Rulings Summary, 9 - 16 October 2024 - Mid-contract price increases, affiliate marketing saga continues, drink driving and dating app disasters By Emma Heron Hannah Potter Filip Badina In the last few weeks, we have seen the ASA: (i) target mid-contract price increases, (ii) clamp down on affiliate marketing practices...
29 Oct, 2024 ASA Rulings Summary, 9 - 16 October 2024 - Mid-contract price increases, affiliate marketing saga continues, drink driving and dating app disasters By Filip Badina Emma Heron Hannah Potter In the last few weeks, we have seen the ASA: (i) target mid-contract price increases, (ii) clamp down on affiliate marketing practices...
29 Oct, 2024 EP7 - CMO Series Digital Masterclass: Amanda Schneider on How to Integrate Individual and Law Firm Brands Online By Charlotte Knight Sonali Badul A firm's brand establishes credibility and attracts clients, while individual attorneys' brands build trust and showcase expertise....
24 Oct, 2024 Can AI Drive Better Manners? By Linda Orton I am polite to Siri. I say please and thank you. My kids make fun of me, but it is hardwired in me. Now there is proof that being kind to...
24 Oct, 2024 TollBit raises $24m in Series A funding By Kate Wang New York based marketplace for publishers and AI companies to monetize content, raised $24m in Series A funding led by Lightspeed Venture...
23 Oct, 2024 CMO Series Live Special: Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI By Eugene McCormick Charlotte Knight Sonali Badul In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York. Eugene...