Law firms, accountancies, and consultancies are increasingly recognising the real business advantage of a strong, high-performing...

The importance of cross-selling within Professional Services firms seems hard to overstate. There is, indeed, an argument that the only...

We get a lot of feedback on the value people find in the Passle CMO Series Podcast. But, if you’re ready to freshen up your playlist,...

Law firms continue to struggle with getting their lawyers to cross-sell effectively, leaving significant revenue untapped. The good news...

At the latest CMO Series event, cross-selling took centre stage, with a panel of senior marketers and business development leaders...

Cross-selling is perhaps the biggest growth opportunity for professional services firms, but it’s often held back by a lack of awareness...

Cross-Selling is big on the agenda for professional services firms and has been for a number of years.  It is sometimes easier to put the...

Introduction On 1 July 2025, the Swedish Supreme Court (Högsta domstolen) delivered its judgment in case T 607-24, providing further...

Diversity, Equity, and Inclusion has become a critical framework for organisations striving to create more supportive environments for...

In today’s legal market, mid-size firms are proving they can punch well above their weight, and the secret often lies in bold, strategic...

Our latest sprint is named after the Japanese beer 'Asahi'. In this sprint, we focused on enhancements to our new product CrossPitch AI,...

In a time when business leaders are navigating heightened political division, evolving workplace expectations, and the urgent call for...

Earlier this year, Passle interviewed 150 CMOs at law firms and discovered that 84% of them believe cross-selling is a missed opportunity...

Learn how to build trust, influence, and resilience needed to move senior stakeholders from passive approval to active support in this...

If you are a lawyer in today’s crowded content ecosystem, “thought leadership” isn’t just a buzzword—it’s your chance to build trust and...

AI is transforming the legal industry, yet many firms are missing a trick. While policies and strategies are taking shape, marketing and...