23 Apr, 2024 CMO Series EP139 - Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey By Cam Dobinson Charlotte Knight In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the...
22 Apr, 2024 Unlocking brand potential: How strategic branding elevates profits and drives revenue growth By Beth Hines In today's competitive business landscape, branding isn’t just about creating an attractive logo or catchy slogan; it’s a strategic...
19 Apr, 2024 Study: Consumers motivated by 'green' words and images in food and drink adverts By Lauren Whittemore A recent study has revealed that 'green' words and imagery in food and drink advertising significantly motivate consumer choices,...
17 Apr, 2024 Time to plant Evergreen Thought Leadership? By Catie Anderson Evergreen thought leadership is content that is published with no expiration date. It remains relevant and tailored to your current or...
17 Apr, 2024 CMO Series EP138 - Vicky Hanks of Blake Morgan on Building an Effective Employee Brand By Will Eke Charlotte Knight From employee engagement to recruitment and retention, there are many benefits to building a successful employee brand. On this week’s...
10 Apr, 2024 Take away from LMA 2024: The 'B' Word By Ed Lovatt Achieving Differentiation Through Branding in Law Firms In today's competitive legal landscape, establishing a strong brand is crucial...
09 Apr, 2024 CMO Series REPRESENTS - Empathy in Action: Kristen Gibbons Feden’s Journey to Justice By Yasmin Zand Charlotte Knight Dubbed by The New York Times as “The Prosecutor Who Stared Down Bill Cosby,” and internationally recognized as a leading litigator in the...
09 Apr, 2024 Mastering conversions: Crafting compelling CTAs for your website By Mike Chapman In the fast-paced world of digital marketing, the ability to convert website visitors into paying customers is the holy grail of success...
08 Apr, 2024 A&M Event Series: Harnessing adtech and advertiser first party data By Fiona Vickerstaff The advertising industry has undergone a digital transformation in the last 20 years. Digital media is now at the heart of any successful...
05 Apr, 2024 Meta to label more AI-generated posts instead of removing them By Samantha Wulfson Meta is changing its policies to allow more AI-generated content to stay up on its sites, even if that content is misleading but doesn’t...
05 Apr, 2024 Like, share, comply: FCA's new guidance for financial promotions on social media By Wendy Saunders Ardie Yilinkou Background On 26th March, the Financial Conduct Authority (“FCA”) published the finalised guidance on financial promotions on social...
03 Apr, 2024 CMO Series EP137 - Deborah Farone on Why BD Coaching is Essential for Women By Will Eke Charlotte Knight In today's competitive landscape, fostering diversity, equity and inclusion isn't just a moral imperative — it's a strategic advantage....
03 Apr, 2024 FCA green claims rules come into force on 31 May 2024 - are you ready? By Geraint Lloyd-Taylor This is a timely reminder to all businesses that the FCA's rules around green claims come into effect from 31 May 2024 The FCA is...
01 Apr, 2024 Maximise your site speed for a better user experience. By Mike Chapman Is your website fast enough to keep visitors engaged? In the highly competitive online space, speed isn't just important; it's critical...
01 Apr, 2024 LMA National must-attend session: CMO Series Podcast Live with CMBDO of DLA Piper By James Barclay If you are attending the Legal Marketing Association National Conference in San Diego this week, be sure to add this session to your...
28 Mar, 2024 CMO Series EP136: Sheenika Gandhi of Greenberg Glusker on Reimagining Associate Training For BD Success By Alistair Bone Charlotte Knight Samuel Page Training and developing the next generation of lawyers is a key driver for a firm’s long-term success. Investing in new talent is often...