In today’s legal market, mid-size firms are proving they can punch well above their weight, and the secret often lies in bold, strategic...

Our latest sprint is named after the Japanese beer 'Asahi'. In this sprint, we focused on enhancements to our new product CrossPitch AI,...

In a time when business leaders are navigating heightened political division, evolving workplace expectations, and the urgent call for...

Earlier this year, Passle interviewed 150 CMOs at law firms and discovered that 84% of them believe cross-selling is a missed opportunity...

Learn how to build trust, influence, and resilience needed to move senior stakeholders from passive approval to active support in this...

If you are a lawyer in today’s crowded content ecosystem, “thought leadership” isn’t just a buzzword—it’s your chance to build trust and...

AI is transforming the legal industry, yet many firms are missing a trick. While policies and strategies are taking shape, marketing and...

84% of law firms say they’re missing out on cross-selling, despite 99% agreeing it’s their biggest opportunity for growth. The result? An...

A bold new poster campaign by Coinbase has appeared across London, declaring “HOME OWNERSHIP OUT OF REACH” against a backdrop of...

As a marketer passionate about sustainability storytelling, I found L’Occitane’s new “Nature-First” sourcing campaign to be a masterclass...

Creating impactful thought leadership content in a high-pressure, client-driven industry is no small feat, especially when time is tight....

“Upwards of two-thirds of Gen Z males are open to having a romantic relationship with an AI partner”. This was just one of the bombshells...

At CMO Series Live 2025, Passle's Chief Marketing Officer, Connor Kinnear, delved into how cross-selling serves as a law firm's greatest...

Through the lens of law firm leaders, Jeff Greenbaum, Managing Partner at Frankfurt Kurnit Klein & Selz, Meredith Williams-Range, Chief...

Cross-selling is the biggest missed opportunity to boost law firm profits, according to research that says lawyers fear looking too pushy.

At CMO Series Live 2025, industry leaders from major firms came together to discuss how AI is reshaping legal marketing.  The panel...